Hands-On Social Marketing: A Step By Step Guide
This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing …
- Edisi
- Ed. 1, Cet. 1
- ISBN/ISSN
- 0-7619-0866-8
- Deskripsi Fisik
- x, 261 hal.; ilus.; 21,5 x 27,8 cm.; indeks.
- Judul Seri
- -
- No. Panggil
- 658.8 WEI h
GIS Tutorial for Marketing
The value of geographic information system (GIS) technology for the business and marketing industry has never been greater than it is today. Small and large businesses alike are finding GIS to be a…
- Edisi
- Ed. 1, Cet. 10
- ISBN/ISSN
- 978-1-58948-079-7
- Deskripsi Fisik
- xxi, 409 hal.; ilus.; 24 x 27,7 cm.
- Judul Seri
- -
- No. Panggil
- 658.800285 MIL g
Marketing Research: Within a Changing Information Environment
Marketing research is an important part business process. It is also the function that links an organization to its market through the gathering of information. This book explains marketing researc…
- Edisi
- Ed. 2, Cet. 1
- ISBN/ISSN
- 0-07-246757-6
- Deskripsi Fisik
- xxiii,720 hal.; ilus.; 20 x 25 cm.; indeks.
- Judul Seri
- -
- No. Panggil
- 658.83 HAI m
Marketing 3.0: From Products to Customers to the Human Spirit
Legendary marketing sage Philip Kotler and his colleagues Hermawan Kartajaya and Iwan Setiawan have identified this definitive break with earlier models as Marketing 3.0. Moving beyond product-base…
- Edisi
- Ed. 1, Cet. 10
- ISBN/ISSN
- 978-0-470-59882-5
- Deskripsi Fisik
- xv, 188 hal.; ilus.; 15,9 x 23,5 cm.; indeks.
- Judul Seri
- -
- No. Panggil
- 658.8 KOT m
Business-to-Business Marketing
Lying behind every consumer purchase in a modern economy there is a network of business-to-business (B2B) transactions. The hair stylist who provides the client with a new look uses hair products t…
- Edisi
- Ed. 2, Cet. 1
- ISBN/ISSN
- 978-1-84920-156-8
- Deskripsi Fisik
- xxi, 386.; ilus.; 16,9 x 24,2 cm.; indeks.
- Judul Seri
- -
- No. Panggil
- 650 BRE b
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah