The book is designed for readers interested in business and management studies, providing insights into recognizing opportunities, building cases, and finding resources
The complexity and dynamism of modern industries and businesses has exposed shortcomings in the strategy tools currently in widespread use. Senior management is in urgent need of a practical, fact-…
Managerial decision-making in approach, this book explores the basic statistical techniques that are useful for preparing individual business forecasts and long-range plans. Incorporates instructio…
Marketing management is a critical function that drives the success of organizations in today's competitive landscape. This paper explores the strategic framework of marketing management, emphasizi…
As competitors strive to win the war for talent, effective human resource management is necessary to gain true competitive advantage in the marketplace. Three challenges companies face are sustaina…
"Human Resource Management: Gaining a Competitive Advantage was developed to teach students how to strategically overcome challenges within organizations, and gain a competitive advantage for their…
Managing Human Resources is for the general management student whose job inevitably will involve responsibility for managing people. It explicitly links the relationship between productivity, quali…
Management Information Systems: Managing the Digital Firm provides you with a comprehensive overview of information systems, while drawing connections between MIS and business performance. You'll b…
The 5th edition of "Service Management: Operations, Strategy, Information Technology" provides a comprehensive overview of the critical aspects of managing service operations in today’s dynamic b…
Fully revised throughout, this up-to-date guide presents the principles and techniques of managing engineering and construction projects from the initial conceptual phase, through design and constr…