Marketing research is an important part business process. It is also the function that links an organization to its market through the gathering of information. This book explains marketing researc…
Business Research Methods is designed to share the stimulating, challenging, fascinating, and sometimes frustrating world of research-supported decision making with under- graduate students prepari…
Clearly written with useful checklists, guidelines, and examples, How to Manage, Analyze, and Interpret Survey Data shows readers how to manage survey data and become better users and consumers of …
This book is designed to help those about to undertake research in business and management either in connection with their jobs as managers or as a research project requirement as part of a taught …
The book Fundamentals of Biofilm Research by Zbigniew Lewandowski and Haluk Beyenal is a comprehensive guide to biofilm research, primarily from a bioengineering perspective. It covers a wide range…
This introductory-level text provides the reader with a background for understanding the uses of qualitative research in education (and other professions) examining its theoretical and historical u…
What are the current trends in housing? Is my planned project commercially viable? What should be my marketing and advertisement strategies? These are just some of the questions real estate agents,…
This book, Technical Research Based on Consumers' Needs, Demands, and Wishes, explores the vital role of consumer-centered research in driving technological innovation and product development. It e…
Designed to help students acquire basic skills in the methods of social science research, this new text uses a student-friendly writing style and excerpts from both scholarly journals and the popul…
Research Methodology in Applied Economics by Don Ethridge provides an in-depth guide to research methodology applied in the field of applied economics. This book discusses the various techniques an…