Textbook

GIS Tutorial for Marketing

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The value of geographic information system (GIS) technology for the business and marketing industry has never been greater than it is today. Small and large businesses alike are finding GIS to be an indispensable analysis tool in site selection, market area analysis, sales territory management, customer profiling, sales and service-call routing, and merchandising strategy development, to name just a few specific applications. But software training geared toward this burgeoning discipline is scarce. Filled with relevant, scenario-based, hands-on exercises, GIS Tutorial for Marketing is an important and timely resource for those who want to take business and marketing research to the next level.

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Ketersediaan

0000011516

658.800285 MIL g

Library Pusperkim

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.800285 MIL g

Penerbit

California : ESRI Press., 2007

Deskripsi Fisik

xxi, 409 hal.; ilus.; 24 x 27,7 cm.

Bahasa

Inggris

ISBN/ISSN

978-1-58948-079-7

Klasifikasi

658.800285

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

Ed. 1, Cet. 10

Subjek

Geografical Information System
Marketing - Data processing

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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