Textbook

Marketing Management

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Marketing management is a critical function that drives the success of organizations in today's competitive landscape. This paper explores the strategic framework of marketing management, emphasizing the importance of market research, consumer behavior analysis, and the development of effective marketing strategies. We examine the integration of digital technologies and data analytics in crafting personalized marketing campaigns that enhance customer engagement and loyalty. Furthermore, the role of social media and content marketing in shaping brand perception and fostering community interaction is discussed. The findings suggest that a holistic approach to marketing management not only improves operational efficiency but also positions organizations to adapt to changing market dynamics. Ultimately, this paper highlights the necessity for marketing managers to be agile, data-driven, and customer-focused to achieve sustainable growth.

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Ketersediaan

0000010655

658.8 KOT m

Library Pusperkim

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.8 KOT m

Penerbit

New Jersey : pearson education., 2012

Deskripsi Fisik

xxii, 131 hal.; ilus.; 22 x 28,5 cm.; Glossary.; I

Bahasa

Inggris

ISBN/ISSN

978-0-13-210292-6

Klasifikasi

658.8

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

Ed. 14, Cet. 1

Subjek

MANAGEMENT
Management of Distribution

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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