Image of Marketing 3.0: From Products to Customers to the Human Spirit

Textbook

Marketing 3.0: From Products to Customers to the Human Spirit

Legendary marketing sage Philip Kotler and his colleagues Hermawan Kartajaya and Iwan Setiawan have identified this definitive break with earlier models as Marketing 3.0. Moving beyond product-based (Mar keting 1.0) and consumer-based (Marketing 2.0) approaches, Marketing 3.0 takes a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators.

Ketersediaan
0000010300658.8 KOT mLibrary PusperkimTersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.8 KOT m
Penerbit
Canada : John Wiley & Sons.,
Deskripsi Fisik
xv, 188 hal.; ilus.; 15,9 x 23,5 cm.; indeks.
Bahasa
Inggris
ISBN/ISSN
978-0-470-59882-5
Klasifikasi
658.8
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
Ed. 1, Cet. 10
Subjek
Marketing
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Komentar
Anda harus login sebelum memberikan komentar