Textbook

Qualitative Marketing Research: A Cultural Approach

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Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

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Ketersediaan

0000008783

658.83 MOI q

Library Pusperkim

Tersedia

Informasi Detail

Judul Seri

Introducing Qualitative Methods series

No. Panggil

658.83 MOI q

Penerbit

London : Sage Publications., 2006

Deskripsi Fisik

xi, 227 hal.; ilus.; 17 x 24,5 cm.; indeks.

Bahasa

Inggris

ISBN/ISSN

978-1-4129-0380-6

Klasifikasi

658.83

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

Ed. 1, Cet. 1

Subjek

Market research
Market Analysis

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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