Textbook

Designing and Managing a Research Project: A Business Student's Guide

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Designing and Managing a Research Project is a concise, easy-to-read text designed to guide business students through the various aspects of designing and managing research projects. The focus is on research projects that have a solid academic basis, although some implications for more applied projects are also highlighted. It is divided into three main sections, "Laying the Foundations," "Undertaking the Research," and "Communicating the Results," which present a logical flow for the research project. A unique aspect of the book is the inclusion of particular chapters on topics like supervision, group work and ethics, and the focus of the discussion of data analysis (qualitative and quantitative). Applying their years of past experience in supervising student projects, the authors provide some actual examples of problems and practical guidelines. This unique book presents a step-by-step guide for undertaking research projects that is multidisciplinary in focus and student-friendly in style. It could be used as either a core text or a supplementary text for courses in management (including industrial psychology) and marketing. Graduate students in related fields such as health care administration, public administration, and nursing administration would also find this text useful.

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Ketersediaan

0000008782

658.0072 POL d

Library Pusperkim

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

685.0072 POL d

Penerbit

California : Sage Publications., 2005

Deskripsi Fisik

xi, 232 hal.; ilus.; 17,9 x 25,3 cm.; indeks.

Bahasa

Inggris

ISBN/ISSN

0-7619-2249-0

Klasifikasi

685.0072

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

Ed. 1, Cet. 10

Subjek

Business research methodology

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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