Textbook

Managing Product and Service Development: Text and Cases

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This book introduces you to the design, management, and improvement of product and service development organizations and processes, and how these can be effectively learned. It not only explores an array of best management practices, tools, and frameworks, it also introduces approaches holding promise for the future. The book is based on my Harvard Business School elective course, "Managing Product Development (MPD)," which I taught from 1997 to 2003 '. Some material is also featured in a one-week HBS executive education program, "Leading Product Development," which I have participated in and led for many years.

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Ketersediaan

0000007322

658.5 THO m

Library Pusperkim

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

658.5 THO m

Penerbit

New York : Mc Grarw Hill., 2007

Deskripsi Fisik

vii, 591 hal.; ilus.; 18,1 x 23,2 cm.; indeks.

Bahasa

Inggris

ISBN/ISSN

978-0-07-110755-6

Klasifikasi

658.5

Tipe Isi

text

Tipe Media

-

Tipe Pembawa

-

Edisi

Ed. 1, Cet. 9

Subjek

Management Production

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

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