Textbook
Service Management: Operations, Strategy, Information Technology
The 5th edition of "Service Management: Operations, Strategy, Information Technology" provides a comprehensive overview of the critical aspects of managing service operations in today’s dynamic business environment. This edition emphasizes the integration of operational excellence, strategic planning, and information technology to enhance service delivery and customer satisfaction. The authors present contemporary frameworks and methodologies that address the unique challenges of service management, including service design, quality management, and service innovation. Through real-world examples and case studies, the book illustrates best practices and emerging trends in various service industries. Additionally, it discusses the impact of digital transformation on service management, offering insights into leveraging technology for improved efficiency and customer engagement. This resource is essential for students, practitioners, and leaders seeking to navigate the complexities of service operations and develop strategies for sustained competitive advantage.
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