Textbook
Business Research Methods
Business Research Methods is designed to share the stimulating, challenging, fascinating, and sometimes frustrating world of research-supported decision making with under- graduate students preparing to be future managers. We have used our research and teaching experience and our numer ous research industry contacts to create a textbook full of practical examples and researcher insights. For undergrad uate students just learning about research methods or graduate students advancing their research knowledge, with each new edition Business Research Methods promises and delivers-not only a teachable textbook but a valued reference for the future.
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