Textbook

Marketing Research: Within a Changing Information Environment

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Marketing research is an important part business process. It is also the function that links an organization to its market through the gathering of information. This book explains marketing research and technology including the role of marketing information research in a strategic marketing planning process; the various research designs used to collect accurate data and information; the process of gathering accurate data; and data preparation, data analysis, and the communication of the research findings. The objectives of this book are to provide students with a body of knowledge and a set of facts that are easy to read and understand and that will facilitate practical self-learning of the basics of information research, to provide student with solid tools and skill, and to provide a solid educational learning resource for instructors who strive to bring understanding to frequently complex subject matter. It is designed to introduce students to the concepts and practices that make up the field of marketing research.

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Ketersediaan

0000005514

658.83 HAI m

Library Pusperkim

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

658.83 HAI m

Penerbit

Boston : Mc Graw Hill., 2003

Deskripsi Fisik

xxiii,720 hal.; ilus.; 20 x 25 cm.; indeks.

Bahasa

Inggris

ISBN/ISSN

0-07-246757-6

Klasifikasi

658.83

Tipe Isi

text

Tipe Media

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Tipe Pembawa

-

Edisi

Ed. 2, Cet. 1

Subjek

Marketing Research

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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