Textbook

Hands-On Social Marketing: A Step By Step Guide

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This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.

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Ketersediaan

0000005083

658.8 WEI h

Library Pusperkim

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.8 WEI h

Penerbit

London : SAGE., 1999

Deskripsi Fisik

x, 261 hal.; ilus.; 21,5 x 27,8 cm.; indeks.

Bahasa

Indonesia

ISBN/ISSN

0-7619-0866-8

Klasifikasi

658.8

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

Ed. 1, Cet. 1

Subjek

Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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