Textbook

International Business: A Managerial Perspective Fourth Edition

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This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter "Culture Quest Insights" into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience. Topics covered include: the world's marketplaces, the international environment, managing international business and business operations. For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business

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Ketersediaan

0000007275

658.04 GRI i

Library Pusperkim

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.04 GRI i

Penerbit

United State of America : Pearson Prentice Hall., 2005

Deskripsi Fisik

xxxv, 651 hal.; ilus.; 21,5 x 27,5 cm.; indeks

Bahasa

Inggris

ISBN/ISSN

0-13-123017-4

Klasifikasi

658.04

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

Ed. 4, Cet. 1

Subjek

Managing International business

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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