Image of Business-to-Business Marketing

Textbook

Business-to-Business Marketing

Lying behind every consumer purchase in a modern economy there is a network of business-to-business (B2B) transactions. The hair stylist who provides the client with a new look uses hair products that were manufac- tured by a cosmetics company from materials bought from chemical manufacturers; uses equipment that was manufactured by an electrical products manufacturer using components purchased from a range of elec- trical engineering companies; and arranges the client's next appointment using the salon's wi-fi network that was designed and installed by a com- puter systems firm around equipment bought from various IT vendors. Even an apparently simple transaction at the supermarket is only made possible by a web of supporting business-to-business transactions. When you buy a few items of confectionery or some vegetables from your local supermarket, you may give some thought to the supplier of the product itself, but perhaps less to the shop-fitting company that designed and sup- plied the shelving, the geo-demographic consultancy firm that helped the supermarket decide where to locate its store, the IT systems company that installed the point of sale equipment, and many other businesses that made the simple transaction possible. This book is concerned not with the final consumer transaction - buying the services of a hair stylist, or buying some confectionery or vegetables but with the network of business-to-business transactions, largely invisible to the final consumer, that underlie it.

Ketersediaan
0000010930650 BRE bLibrary PusperkimTersedia
Informasi Detail
Judul Seri
-
No. Panggil
650 BRE b
Penerbit
London : .,
Deskripsi Fisik
xxi, 386.; ilus.; 16,9 x 24,2 cm.; indeks.
Bahasa
Inggris
ISBN/ISSN
978-1-84920-156-8
Klasifikasi
650
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
Ed. 2, Cet. 1
Subjek
Business
Marketing
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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