Small businesses face many challenges today, including the increasing demand by larger companies for ISO compliance. Compliance is a challenging task for any organisation and can often be time cons…
This edition of Entrepreneurship provides a comprehensive overview of the entrepreneurial process, including the theory and practice of entrepreneurship, business planning, and the challenges faced…
L’Etang’s approach is interdisciplinary, drawing from various fields to provide a well-rounded perspective on public relations. The book also includes exercises, critical reflections, and discu…
Writing a business plan is an important first step in starting any new venture. Your goal is to provide a de- tailed description of your new product or service and a concrete strategy for making it…
It takes more than personality and PowerPoint to give an effective presentation. But you can learn how, whether you're presenting for the first time or you just need a refresher. This book walks yo…
Running a meeting can be an excellent way to make a decision, gather ideas, or inspire a team-not to mention an excellent opportunity to demonstrate your organizational, motivational, collaborative…
Designing and Managing a Research Project is a concise, easy-to-read text designed to guide business students through the various aspects of designing and managing research projects. The focus is o…
Renowned valuation expert Aswath Damodaran reviews the core tools of valuation, examines today’s most difficult estimation questions and issues, and then systematically addresses the valuation ch…
This book is written with a progressive logic, which means that terms and concepts are defined when they are first introduced. One implication of this is that it is sensible for you to start at the…
Business Research Methods is designed to share the stimulating, challenging, fascinating, and sometimes frustrating world of research-supported decision making with under- graduate students prepari…